And Jesus sported a leather jacket
Missed Rio Fashion Week? Worry no more. Sao Paulo Fashion Week has just started and glamour is topping all catwalk shows of the crème de la crème in Brazilian tendency. Elaborated numbers with state of art cut, inspired by sophistication and timeless elegance, are on show in the 28th edition of the SPFW this year hosted in the Bienal space.
Luz for Brazilian Ellus
Ellus, the modern and outrageous brand has been contemporary for over 20 years and it again, showed its connexion with the current. The brand, who hired Agyness Deyn for its last campaign, brought to its catwalk the hottest property in the fashion and celebrity world right now: Madonna’s on and off man, Jesus Luz. Jesus wore leather pieces which were the main theme of Ellus F/W show. A little rock and roll, a little James Dean, very young and very in.
The trendy brand Colcci, whose face has been Gisele Bundchen since her teens in her native Rio Grande do Sul, hired a stunning Alessandra Ambrosio (Victoria Secrets and Next UK) for its Sao Paulo show. Alessandra substituted the newly mum and with again, Jesus Luz showed pastel and comfortable numbers paired with trainers and stylish ponchos.
Alessandra Ambrosio for Colcci
The list of celebrity models in the SPFW seems to go on and on. Raquel Zimmerman (Chloe and Alexander McQueen) also made her glamorous entrance exclusively for Animale, one of posh Brasileiras’ all time favourite brands, for its clean, high tech and minimalist approach to chic. Think Céline for the tropics!
Raquel Zimmerman for chic Animale
No… Rio and Sao Paulo fashion weeks do not feature heavily in the fashion world as much as NY, London and Paris. Having said that, for those looking for serious fashion tendency with cutting edge glamour can give Europe a break. The pulsing and creative Brazilian fashion industry is as refreshing as it is talented. Oh, and it comes with free exotic appeal.